Hyperpop is a music genre that is noted for its hyperfeminine, artificial, and childlike sound. The term “hyperpop” came into popular use after Spotify staff created a hyperpop playlist in 2019. The music the term described emerged much earlier however, with the earliest examples coming out of the renowned UK record label PC Music starting in 2013. This week Nathan is joined by his friend E to delineate the three main subgenres of hyperpop: future pop, internet pop and digicore. They discuss music by Danny L Harle, A. G. Cook, Hannah Diamond, QT, SOPHIE, Charli XCX, 100 Gecs, Alice Gas, Food House, and others. Amongst other things they discuss how how they first came to find PC Music, how digicore is NEET music, and how both Hannah Diamond and Dis Magazine used “superreal” aesthetics. 
Links:
Nathan and E’s Hyperpop Spotify Playlist
GFOTY vs. LITTLE MIX - The Interview
PC Music’s GFOTY criticised after calling Toumani & Sidiki Diabaté “Bombay Bicycle Club blacked up”
Why did GFOTY leave PC Music? Reddit post
THE 3 PILLARS OF HYPERPOP Reddit post
Two Bloods Called by I’m so Popular
https://studio.hannahdiamond.com/
MEAT’s AW12 I LUV U campaign
MEAT’s AW13 Believe campaign
Ur Not a Baller by Serious Thugs
Alis Pelleschi’s Instagram
Hey QT - The Story of a Popstar Who Never Existed
Baby Bubbles by QT
Hood By Air AW 2014 runway show
Vroom vroom vine
Hyperpop: How Charli XCX Created a New Genre
100 Gecs opening for Deftones video
404 Error, Genre Not Found: The Life Cycle of Internet Scenes by Sophie Walker 
Alice Gas, Alice Glass, 100 gecs Drama Explained Reddit post 
Dis Magazine/ PC Music collaborations
Artwork:
Artwork for Pink and Blue by Hannah Diamond
Recorded on 10/27/2024

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