Brand Collabs, Drop Culture, Limited Editions - the business of hype

30/09/2025 7 min Episodio 71
Brand Collabs, Drop Culture, Limited Editions - the business of hype

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Episode Synopsis

KFC x Crocs, Nike x Ben&Jerry's, Supreme x Oreo, and Comet x Naru are all weird brand collaborations. There are so many more. But are such collabs just marketing stunts or actual business drivers?
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