Curious about how online contest giveaways work? Today's guest pulls back the curtain on the details and shares how he structures deals with brands, giving us insider tips to apply to our own side hustles. He's Luke Lorick, and it's just one of the ways he has turned his passion into a profitable side hustle. Luke is the driving force behind a thriving tailgating side hustle that's grown into more than just a fun pastime. Through it's multiple income streams and over 300,000 followers on social media, Luke shows how following your passion can pay off. He breaks down the art of tailgating—what it means, how he built a community around it, and the strategies he's used to gain traction, so that you can follow his lead and apply what he's done to monetize your passion. Do you like what you're hearing? Consider giving it a caffeinated thumbs up. We'd really appreciate it! Need a little (and sometimes big) push to start and stay focused to grow your side hustle? Dive into my online Masterclass: How To Turn Your Thoughts Into Wanted Things. For the full show notes head on over to the home of Side Hustle Hero. https://www.sidehustlehero.com/116 Connect with Luke: Tailgating Challenge Website Instagram Facebook Connect with Joan: Instagram Facebook About Joan Be on the show! Tell us about your side hustle success story!        

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