While starting or growing your side hustle, do you ever feel like a small fish in a very big pond?  Then niche down to grow your business. That's what Mark Des Cotes has done! Mark is a graphic designer who transformed his full-time design business by starting a specialized side hustle in podcast branding. Today Mark shares his journey of niching down, providing insights on how he identified an opportunity in the podcast space, launched 'podcastbranding.co,' and became a recognized specialist. He shares; the benefits of focusing on a niche, how he did it, the importance of networking, and how positioning yourself as an expert can allow you to charge premium prices. We also cover practical tips for anyone looking to grow a side hustle through niching down. Plus a bonus…Mark reveals telltale signs of amateur graphic design mistakes we need to avoid. Do you like what you're hearing? Consider giving it a caffeinated thumbs up. We'd really appreciate it! Need a little (and sometimes big) push to start and stay focused to grow your side hustle? Dive into my online Masterclass: How To Turn Your Thoughts Into Wanted Things. For the full show notes head on over to the home of Side Hustle Hero. https://www.sidehustlehero.com/108 Connect with Mark: Website Connect with Joan: Instagram Facebook About Joan Be on the show! Tell us about your side hustle success story!          

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