Most people lose in STR because they think small.This episode breaks down exactly why $150K–$200K is now the minimum to win, and how to outpace the competition by investing in what actually matters.You’ll learn: • How Mike’s team turned a $715K property into a 26%+ cash-on-cash winner • Why outdated listings are getting crushed in today’s market • The new furnishing rule of thumb (hint: it’s not $6K per room anymore) • Why “I’ll add amenities later” is the biggest red flag from investors • Real-world examples of design ROI and creative deal structuring • How to dominate Year 2 with direct bookings, not just AirbnbIf you’re serious about STR, this episode will shift how you think about budget, value, and building long-term cash flow.-Want bookings before you're even done renovating? Just click the link below to get the Free Training.https://go.strsecrets.com/podcast?utm_source=Podcast&utm_medium=Captivate&utm_campaign=T022&utm_content=PreLaunch-00:03:30 – Budget Furniture and Low Investment No Longer Work in B or C Markets00:05:00 – Reinvesting in Amenities Can Revive Underperforming Properties00:07:15 – Pre-Launching With Mood Boards Can Generate Bookings Before Renovation Ends00:09:03 – Investing More in Amenities Can Double or Triple Cash-on-Cash Returns00:13:02 – You Need Direct Bookings—Don’t Rely Only on Airbnb and VRBO00:15:01 – You’re Competing on ADR Only If You’ve Maxed Out the Amenity Strategy00:23:29 – Borrow Amenities From Other Markets to Win in Your Own00:25:16 – Don’t Wait to Upgrade—Do It Upfront or You’ll Lose MoneyGet FREE Access to our Community and Weekly Trainings:https://group.strsecrets.com/

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