ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "How to use negatives better"
Episode Synopsis
Three important ideas for using negatives better:
1) Uncover the benefits of starting with what you don't want
2) You need to match other people (with a negative) before you can get them to shift to a positive
3) The brain naturally weighs loss more than gain; it takes an effort to focus on the positive (when you start with a negative, you can lend someone some of your willpower so they can make a shift)
1) Uncover the benefits of starting with what you don't want
2) You need to match other people (with a negative) before you can get them to shift to a positive
3) The brain naturally weighs loss more than gain; it takes an effort to focus on the positive (when you start with a negative, you can lend someone some of your willpower so they can make a shift)
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