Send us a textIn this engaging conversation, Roberta interviews Camille Bell, co-founder of Poundcake, a beauty brand focused on inclusivity and representation in the makeup industry. Camille shares her journey from college to entrepreneurship, the challenges she faced in creating a brand that caters to diverse skin tones, and the importance of resilience in overcoming setbacks. The discussion highlights the significance of networking, funding, and the creative process behind naming the brand, as well as the hurdles encountered in product development and launching the business. In this conversation, In this conversation, Camille Bell shares her journey of launching and growing her beauty brand, Poundcake, including insights on funding, retail strategies, and the importance of community. She discusses her experience with Ulta, marketing tactics, and the challenges of managing a lean team. Camille emphasizes the significance of financial management and transparency in retail, as well as her future goals for the brand.Key Takeaways:Networking and resources were crucial in her entrepreneurial journeyAccelerator programs provide valuable resources and mentorshipCommunity building is key to brand growth and sustainabilityDiversifying sales channels helps mitigate risksInfluencer marketing can significantly drive retail salesChapters:00:00 The Journey Begins: From College to Entrepreneurship15:49 Funding the Dream: Pitch Competitions and Indiegogo28:23 The Emotional Rollercoaster of Launching a Product34:00 Preparing for Retail Pitches38:07 The Importance of Packaging and Branding41:52 Securing Retail Partnerships01:03:06 Future GoalsSites mentioned in this episode:Poundcake Website: https://poundcake.com/Purchase Poundcake on Credo Beauty: https://credobeauty.com/Go on Ulta website to find Poundcake in a store near you.Poundcake Instagram: https://www.instagram.com/poundcakePoundcake Tiktok: https://www.tiktok.com/@poundcakeofficial Support the showHow to Follow Shelf Talks Podcast on social:Instagram: https://www.instagram.com/shelftalkspodcast/Linkedin: https://www.linkedin.com/company/shelf-talks-podcast Love what you hear on Shelf Talks? You can now support the podcast. Every contribution helps bring more indie voices to the mic. Thank you for being part of this journey! ✨ https://www.buzzsprout.com/2411532/support Contact us via email: [email protected] Reach out if you know of a female founder with an impactful brand and retail story and leave a review if you found value in this episode! [email protected] Purchase the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book

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