Today's episode is one of my favourite business topics to talk about because it's a real paradigm shifter when it comes to networking and sales. A mistake that we often make when it comes to strategic relationship building in our businesses, is misinterpreting the usefulness of our contacts. We haven't built our network at the right level. In this episode I discuss: How making relationships with the wrong people can cause you to waste your time, and miss opportunities. Who you need to target and how to get in front of these well-guarded time-poor people. The mindset shift you need to make so you can feel comfortable networking at that level.

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