Today I am joined by Sharon Even, Kian Golzari and Adam Hiest to discuss a way at looking at product research from a basis of true needs.   Food, water, clothing, sleep, and shelter are the bare necessities for anyone's survival. When things get tight people tend focus on what matters. We see when covid a couple of years back, sellers lost their business almost over night or the thrived. Of course, we had the group inbetween that traded out of it and took a hit.   In this session we will take a look at the thought procress of basic needs and then explore ideas around products that meet that criteria.

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