Chief Customer Officer: Breaking Down Silos In GTM Teams

14/04/2023 26 min

Listen "Chief Customer Officer: Breaking Down Silos In GTM Teams"

Episode Synopsis

Many B2B organizations are now having a Chief Customer Officer on their executive team. But why and how can your organization utilize this unique position to break down silos in your go-to-market teams?

Listen to this special conversation with Leigh Chesley, Chief Customer Officer with Longbow Advantage, an enterprise SaaS company to learn all this and more.

As I said in the podcast, the CCO title is my favorite executive / c-suite title because it's so focused on customer and creating unifying & memorable experiences.

Leigh Chesley Linkedin

#gtm #gotomarket #marketing #customersuccess #sales #growth #b2b