Join hosts Jack Chambers-Ward and Search With Candour Scream Queens, Myriam Jessier, and Stéphanie Walter, in this Halloween-themed episode packed with spooky surprises and valuable marketing insights.
From e-commerce strategies and UX design to SEO tips and digital PR trends, you'll discover the scariest messages from your boss and the history of Halloween itself.
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Chapters

00:00 Spooky Introduction and Halloween Special 🎃
01:28 Sponsor - SE Ranking Overview
03:00 Sponsor - Optmyzr: The Ultimate PPC Management Tool
05:51 👻 Halloween Tips and Spooky Conversations 👻
08:54 🎃 The History and Evolution of Halloween 🎃
15:59 🧛‍♂️ Halloween Costumes and Cognitive Biases 🧛‍♂️
38:23 Halloween Trends Analysis
39:00 Comparing Halloween Popularity Over the Years
40:58 Marketing Strategies and Cognitive Biases
44:53 Corporate Messages That Will Chill Your Spine
56:53 SEO and UX: The Future of E-commerce
01:03:36 Closing Thoughts

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Follow Stéphanie

Follow Stef on LinkedIn
Stéphanie's website
Stéphanie's UX templates

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