Join Jack Chambers-Ward in this week's episode of Search With Candour as he welcomes back SEO consultant Seb Atkinson for an in-depth discussion on masterful SEO strategies.Seb shares his journey, starting his own business, Atkinson Smith Digital, and key content strategies he uses with his clients.The conversation delves into practical insights on keyword clustering, creating revenue-driven models, and effectively communicating the value of SEO with clients.Learn how to bridge the gap between technical SEO and business goals, and discover innovative methodologies for forecasting and analysing market opportunities.Follow Seb:Website: https://atkinsonsmithdigital.com/LinkedIn: https://www.linkedin.com/in/sebatkinson/Bluesky: https://bsky.app/profile/sebatkinson.bsky.socialResources:https://atkinsonsmithdigital.com/keyword-clustering/First appearance in 2020: https://withcandour.co.uk/podcast/episode-51-the-seo-process-with-seb-atkinsonLast appearance in 2023: https://withcandour.co.uk/podcast/why-you-should-care-about-inp-with-seb-atkinson00:00 Introduction and Welcome00:54 Guest's Journey and Career Highlights01:10 Starting a New Business01:49 SEO Strategies and Client Engagement03:16 Keyword Clustering and Research05:33 Client Communication and Buy-In06:55 Tools and Techniques for SEO26:43 International SEO Challenges30:28 Setting Click-Through Rate Targets31:18 Understanding Market Size and Competitor Analysis31:44 Monthly vs. Yearly Metrics32:35 Competitor Strategies and Market Positioning36:30 Connecting Data to Revenue38:27 Forecasting and Predictive Models43:10 Challenges in Data Accuracy and Client Communication49:45 Final Presentation and Client Buy-In54:05 Resource Allocation and Implementation01:00:46 Conclusion

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