Episode 101: Follow the Shopper

Scaling Emerging Beauty
17/01/2023 36 min Temporada 1 Episodio 1
Episode 101: Follow the Shopper

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Episode Synopsis

Follow the shopper, and you are sure to find success. In this episode, Monique sits down with Wendy Liebmann, CEO & Chief Shopper of WSL Strategic Retail. We discuss changes in prestige beauty, why following the shopper helps brands, the benefit of pricing items at a luxury price point, how Ulta was a visionary, and global shopping trends that Wendy is excited about. Guest Speaker: Wendy Liebmann https://www.wslstrategicretail.com/

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