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Listen "The Critical Connection between Your Corporate and Sales Strategy"
Episode Synopsis
This week on the SBI Sales and Marketing Podcast we speak with John Suh, the chief executive officer at LegalZoom about how to connect your corporate strategy with your sales strategy.
We start the discussion by determining how to define your organization’s mission, vision, and brand. We’ll also explain how to determine your sales plan to hit your revenue growth objectives. And how to select the best sales organizational structure to make your number.
Mark will continue the conversation by discussing how to ensure the sales team is articulating the corporate strategy. John will also explain how to tie sales objectives back to the corporate strategy and how to ensure the sales team is living your brand in every interaction.
We start the discussion by determining how to define your organization’s mission, vision, and brand. We’ll also explain how to determine your sales plan to hit your revenue growth objectives. And how to select the best sales organizational structure to make your number.
Mark will continue the conversation by discussing how to ensure the sales team is articulating the corporate strategy. John will also explain how to tie sales objectives back to the corporate strategy and how to ensure the sales team is living your brand in every interaction.
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