In this episode of the Sales Performance Insights podcast, Frank discusses the evolving landscape of buyer expectations and the challenges faced by sellers. He emphasizes that buyers today are overwhelmed with information and are seeking clarity and guidance rather than just data. The conversation explores the need for sellers to adapt their strategies, moving from traditional selling techniques to a more consultative approach that positions them as trusted guides. Frank introduces the concept of behaviors, attitudes, and techniques that can help sellers meet the new demands of buyers and ultimately improve sales performance.
 
sales performance, buyer expectations, sales strategies, clarity in sales, modern selling techniques

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