Jöi Sigurdsson is the founder & CEO of CrankWheel, a bootstrapped B2B SaaS company that provides a screen sharing solution tailor-made for sales teams. In the past, Jöi spent 23 years in the software industry from which he spent 10 at Google and the rest working on various startups. Jöi loves to write about entrepreneurship, technology, management, and whatever comes to mind on his personal blog joisig.com & also writes on the CrankWheel blog mostly about sales best practices. Jöi’s a born and raised Icelander, and after spending about 13 years of his life abroad he settled back at home, like he describes it “on his beautiful rocky island”.During this interview we cover:00:00 A word From The Sponsor01:02  Intro02:04 Jöi’s Background, Joining Google & The Startup Journey05:35 Working & Learnings From the Startup Space10:13 CrankWheel From Idea to Launch, the Problem to Solve13:28 Initial Costs of Launching16:13 Bootstrapping & Its Challenges 18:16  Less than 1% Churn & Great Customer Experience24:53 What Makes CrankWheel Stand Apart & Differentiate From a Regular Sales Call or Screen Share 30:08 What Inside Sales Teams are Lacking in Their Sales Demos & Improving Conversions 33:23 How to Get 22X Sales Call Effectiveness & Conversion Improvement39:09 Advice you Wish you Had Known & would Tell your 25 year old self 40:47 Biggest Challenges Jöi’s Currently facing in Order to Continue to Grow CrankWheel42:44 Top Resources Instrumental for Jöi’s Success44:38 What does success mean to Jöi Today?45:37 Future for CankWheel, Jöi & Where to Get in TouchMentions:

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