In this episode, Ruth dives into why December feels so much harder when it comes to consistency with health, fat loss and wellbeing and how you can enjoy Christmas more, not less, by making intentional choices rather than slipping into the familiar “fuck it, it’s December” mindset.You’ll learn:✨ Why December can derail progress (and why it’s NOT a willpower problem)✨ How sleep, routines, nostalgia, scarcity and dopamine make festive food feel irresistible✨ Why the goal of December isn’t perfection - it’s protecting your energy and confidence✨ Strategies to help you feel calm and in control all month:Decide before you get thereSupport “tomorrow you”Choose realistic non-negotiablesThe No Crap Cake Condition™ - less often but more enjoyable✨ How to handle social pressure around food and alcohol without feeling awkward✨ Why reflecting beats starting again in JanuaryThis episode is for every woman who wants to enjoy the festive season and feel strong, capable and proud of herself on 1st January with no guilt, no punishment, no reset required.Finish Strong December Challenge inside the Ruth Mac Fit app💌 Black Friday Offer - 20% off first two months + bonus check-in in mid-December👉 Join here: www.ruthmacfit.com and use the codeBF2025 at check out.👉 Message Ruth on Instagram for guidance on which level suits you or just to chat: @ruthmacfit

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