Genuine life-sharing or paid advertising?

Round Table China
21/07/2025 23 min
Genuine life-sharing or paid advertising?

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Episode Synopsis

We've all seen it—a friend raves about a hotpot spot, an influencer hypes a 'must-have' product, or a vlogger casually drops a gadget recommendation. But when does a personal post become a hidden ad? Should WeChat Moments or livestream plugs count as commercial advertising? The real challenge: where should regulators draw the line? / Motivational Monday (20:44)! On the show: Heyang, Steve Hatherly & Yushan
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