China's picnic trend: Back to basics!

16/04/2025 26 min
China's picnic trend: Back to basics!

Listen "China's picnic trend: Back to basics!"

Episode Synopsis

Over the past five years, outdoor activities like biking and camping have seen remarkable growth, driving expansion across related industries. Now, as pleasant weather returns, a new picnic culture is blossoming - one that values genuine outdoor enjoyment over picture-perfect social media moments. / Game transfer phenomenon: When virtual and real worlds collide (17:37). On the show: Laiming, Steve Hatherly & Yushan