Discover how Jake Hofer from Built Right uses storytelling, authentic visuals, and a rock-solid team culture to dominate the roofing industry online. In this episode of the Hook Better Leads Podcast, Jake shares the secrets behind their brand’s standout website, how they leverage local photography and video to drive trust, and the power of showcasing happy homeowners and sales team wins to attract both leads and top-tier talent.Learn practical strategies for home service businesses to:Build high-trust websites that convertCapture authentic customer and crew imageryUse video to future-pace homeowner expectationsReinforce culture and retention through social proofTurn internal team wins into a recruiting engine

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