Andy Poe is the founder and CEO of TasteMakers Research Group, an insights firm creating innovative ways to test products with consumers. Music was a consistent theme early in Andy’s career. She started out selling advertising for a radio station where she discovered the power of research to deliver relevant audiences. Later, in the heady days of the dot com boom, she was Research Manager for MP3.com when it became the largest tech IPO ever at the time.We discuss Andy’s career journey, how MP3.com contributed to her work at TasteMakers and a whole lot of rock n’ roll along the way.

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