As a professor of Cognitive Psychology, Leib Litman was a pioneer in using the Internet for academic research. He met and tackled data quality challenges and has since become a trusted leader in ensuring online data quality at the firm he co-founded, Cloud Research.Leib takes us on a journey into the world of survey participants, both genuine and bogus, identifying the scope and nature of the problems and how a blend of technology and cognitive psychology can help ensure high quality survey data.Leib also shares the records (highly approved by the host!) that he would want to keep him company on a desert island.

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