“Making Research Inspirational” is what Nikki Lavoie’s company, MindSpark, does on a professional level every day. Like me, many are personally inspired by Nikki, and grateful for the leadership, expertise and energy she contributes to the insights industry through organizations like ESOMAR, The AQR and more.What I *really* wanted to know is the backstory of how she came to launch and lead a global qualitative research agency based in France after starting her career in the US. Nikki shares this story and more, including the importance of respecting research participants, why she’s still a Belieber and why she suspects you are, too.

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