Alistair Vince traces his career path from Big Mac Constructor to CEO of Watch Me Think, an inventive ethnography and consumer empathy firm with offices in Australia, the UK and the US.He shares how a washing machine inspired the launch of the company and how it is ever guided by culture, people, ideas, stories and innovation.He also shares the lessons he’s learned from his passion project, 'The 100' newsletter, “A cheat-sheet way to stay on top of the world of market research,” which includes impartiality, “the rhythmic rule of 3” and the enduring appeal of PowerPoint.I won’t give away his desert island discs, but let’s just say that Alastair is Straight Outta Cliddesden. \m/

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