As time goes on, people are growing less concerned with staying loyal to a particular brand. Consumers and clients want to feel more connected to brands on a personal level. Samantha Russell has spent a lot of her time developing marketing strategies that focus on this authentic way to attract clients and she will share some of these ideas with Tom today. About Samantha Russell: Samantha is the Chief Evangelist at FMG Suite & Twenty Over Ten. Russell uses her extensive digital, content and social media marketing to educate financial advisors with their marketing resources and strategies to help them grow their practices. LinkedIn: https://www.linkedin.com/in/samanthacrussell Key Moments: 2:14 - Samantha’s Background 7:06 - Successful Marketing Tactics 10:44 - Making More Specific Calls To Action 14:18 - Use The Client’s Language 19:12 - Long Term Marketing Mindset 27:04 - What’s Next? 30:26 - Any Gimmicks To Be Aware Of? Contact Retirement Inside Out: Email: [email protected] Phone: 800-527-1155 Web: figmarketing.com

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