We have a special edition of the podcast today! Instead of a regular podcast recording, this discussion took place at an Elevate event in Chicago, where Tom was a guest speaker. He chats with Monica Breeding about how the pandemic has affected marketing, some best practices for digital marketing, and what we can expect moving forward. About Monica Breeding: Monica is the Senior Vice President of Advisor Marketing at Financial Independence Group. With over eight years in the industry, she helps bring new and innovative ideas to marketing, as well as interpret market trends to make the best decisions for FIG. LinkedIn: https://www.linkedin.com/in/monica-breeding-30160b47/ Key Moments: 1:29 - What Does An Advisor Marketing Team Look Like? 5:07 - Strategies That Monica & Her Team Offer 11:34 - What’s An Engagement Campaign? 16:45 - The Need For Video Marketing 20:48 - Being Authentic 23:41 - Recommendations For Financial Advisors 26:41 - Collecting Data From Webinars 32:42 - APM Digital Coaching 36:43 - Sales & Marketing Trackers 47:34 - Video Content That Has Had Success Outside Of Webinars 52:35 - Tracking KPIs 54:35 - Differences Between Loan Beacon & All Points Media 56:20 - Strategies That Have Come Out Of The Pandemic That Will Continue To Be Relevant Contact Retirement Inside Out: Email: [email protected] Phone: 800-527-1155 Web: figmarketing.com

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