In this episode of Rethink:Revenue, Arjun Pillai (CEO of DocketAI) is joined by Chris Andrew (CEO of Scrunch) for a no-fluff, tactical conversation on how the AI-first buyer journey is rewriting the B2B playbook. Together, they unpack how traditional SEO is giving way to answer engine optimization, why static blue links and vanity metrics are becoming obsolete, and how AI agents are quietly reshaping the way buyers research, evaluate, and purchase. From monitoring AI agent behavior on your site to designing web experiences for AI—not humans—this is a must-listen for GTM, RevOps, and marketing leaders ready to embrace the next era of selling.   ⏱️ Chapters: 00:00 – Intro & why this is not a typical webinar 00:28 – What is the AI-first buyer journey? 01:24 – AI replacing human browsing with personal synthesis 02:19 – Google-optimized content vs AI-optimized content 04:15 – How AI agents are scraping your website right now 06:07 – AI traffic converts 3x higher than Google traffic 07:32 – Why marketers must move past site traffic metrics 08:58 – How to monitor AI visits to your website 10:20 – From inbound marketing to community-driven GTM 12:09 – Answer engine optimization (GEO) vs SEO 13:58 – Tips to make your content more AI-readable 15:23 – Why interactive websites fail AI agents 16:44 – Reddit, reviews, and the importance of third-party sources 18:11 – Autonomous selling and AI-powered digital AEs 20:04 – AI handling the entire SMB buying cycle 21:30 – The trust problem: AI vs mediocre human reps 23:52 – AI agents buying from AI agents: a near-future reality 25:39 – What Scrunch does: monitoring & optimizing AI interactions 27:34 – Websites as AI-facing interfaces 29:00 – Final takeaways & the rise of a non-visual internet

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