Defining the Fifth Pillar of a Successful Business: the avenues and distribution to bring product to market. Avenues and distribution is where restaurant or CPG product find methods to sell their product. Many facets of the same jewel.  The definition of the Fifth Pillar is more than the phrased "avenues" and your "distribution". Martha Lucius describes several examples of the many avenues possible in your business, and how each one can be a source of revenue and profit. Marketing is one aspect of the Fifth Pillar. You cannot have one without the other. Marketing requires tidy messaging that melds with your brand and the vision of your business. 

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