On the importance of lifecycles and ethical marketing with Shlesha Pandey

24/04/2024 38 min

Listen "On the importance of lifecycles and ethical marketing with Shlesha Pandey"

Episode Synopsis

What if we viewed life and business through a wider lens?

What if instead of shooting out a few sales emails to a new list subscriber or pushing for the $100k launch, we looked at the bigger picture, or the full lifecycle?

On today's episode of Reprogramming, Shlesha Pandey teaches us about how email lifecycles can teach us something about life and business as a whole, and how it all factors into the practice of ethical marketing. You may have a big, satisfying "aha moment" at the end of the conversation, like I did!

Shlesha Pandey is a seasoned strategist in lifecycle and retention marketing, with a talent for crafting campaigns that not only capture attention but also drive customer loyalty and sales. She has worked on the art of integrating strategic insight with creativity, significantly boosting revenue for numerous brands through effective lifecycle marketing. At her core, Shlesha is a storyteller and a thinker, adept at turning every email into a compelling narrative that resonates with audiences and fosters lasting customer relationships.

CONNECT WITH SHLESHA:
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