Listen "362: From Pitch to Practice: Getting Organizational Buy-In for Strategic Initiatives"
Episode Synopsis
All aboard! If you want to bring any strategic vision to fruition, you need to bring everyone along with you—from the CEO, to the executive team, to employees throughout the org. That's what we explore in today's episode with CMOs Melanie Marcus of Surescripts, Grant Johnson of Billtrust, and Lauren Boyman of KPMG US. All three have led impressive strategic initiatives at their respective orgs, and in this conversation, they share the behind the scenes work that it takes to get there. Tune in to as they share how to navigate corporate dynamics, win over the skeptics, and get consensus for the big ideas that will move the needle. For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/
More episodes of the podcast Renegade Marketers Unite
486: Courageous B2B Marketing
28/10/2025
480: GenAI Marketing MacGyvers
30/09/2025
479: Leading Beyond Marketing: The CMO+
26/09/2025
ZARZA We are Zarza, the prestigious firm behind major projects in information technology.