A full funnel doesn't always = revenue. B2B marketers know this, and CMOs are really feeling it as marketing budgets are growingly contingent on dwindling lead funnels. But there's hope—what if the line from prospect to lifetime customer might be as simple as I-C-P? The Ideal Customer Profile helps B2B businesses determine truly qualified leads, those who are most likely to pay for your product or service, get the most value of it, and remain a loyal customer in the long term. In this episode, three powerhouse CMOs share how they identified their ICPs and mastered the art of refining and sharpening them. Through the lens of their experiences, we'll delve into the intricate process of zeroing in on those pivotal targets that can transform a company's trajectory. Tune in to snag all the wisdom from Kaycee Kalpin of Premier, Janet Jaiswal of Cloudbeds, and Jan Deahl of Drake Star. For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

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