Where Are We Communicating From? [E003] - Speak Up!

28/07/2024 24 min
Where Are We Communicating From? [E003] - Speak Up!

Listen "Where Are We Communicating From? [E003] - Speak Up!"

Episode Synopsis

In this episode of the "Speak Up Effective Communication,” I share about a recent experience speaking at a local Autowares Council meeting held at the excellent facility of Westside Auto in Holland Michigan.With a nod to my appreciation for the venue - and yes - the challenges of presenting from a repair bay on muggy summer night - we get a glimpse of the importance for tailoring presentations to the environment.Part one of this episode was inspired by a humorous introduction from friend and fellow West Michigan native, Ryan Kooiman.  The question I will ask -who was your “opening act?”  And who are you the “opening act” for in your network?Part two of this episode draws on the points I was delivering in the presentation that night - specifically on the context with which we are usually communicating from in our day to day interactions.In summary - this episode marks a beginning by communicating the spirit in which this show was formed - and welcomes listeners to embark on their communication journey with our community!Show NotesToastmasters Meeting Experience (00:00:09) Craig shares his experience attending a Toastmasters meeting at a retirement home.Autoworkers Council Meeting (00:01:07) Craig discusses attending an Autowares Council meeting in Holland, Michigan, on a hot day!Ryan Kooiman Introduction (00:01:56) Craig introduces Ryan Kooiman, the first presenter, who works for Standard Motor Products.Choosing Presentation Order (00:04:14) Craig explains the decision-making process for who presents first at the meeting.Ryan's Humor and Opening Act Concept (00:05:08) Ryan starts with a joke, and Craig emphasizes the significance of being an "opening act."Influences and Acknowledgments (00:07:00) Craig discusses the importance of acknowledging those who have influenced his career.Walking and Reflection (00:07:59) Craig shares his personal goal of walking 1000 miles and how it aids his clarity.Effective Communication Insights (00:09:15) Craig emphasizes the importance of understanding and influencing others in communication.Engaging the Audience (00:13:50) Craig shares his method of starting presentations with audience engagement questions.Negative Push Sales Environment (00:14:51) Craig explains the challenges of selling in a "negative push sales environment" in auto repair.The Importance of Specialization (00:15:52) Discusses the hyper-specialization in the automotive industry and its impact on effective communication.Client Understanding and Trust (00:16:46) Highlights the communication challenges between specialists and clients, emphasizing the need for trust.Overcoming Communication Barriers (00:18:51) Explores common client fears, such as being overcharged or sold unnecessary services, and the role of communication in alleviating these concerns.Simplifying Technical Explanations (00:19:59) Stresses the importance of clear communication when discussing technical issues with clients, avoiding unnecessary complexity.Restoring Peace of Mind (00:21:02) Discusses the psychological aspect of vehicle repair, emphasizing the importance of restoring clients' peace of mind alongside functionality.Email Craig O'Neill HERE.Thank You To Our Partners:The Institute at We Are The Institute.  "Stop stressing over your business, you deserve a good night's sleep. The Institute’s coaching helps you achieve success and financial peace.AutoFlow at

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