Thank you to our friends at RepairPal for providing you this episode. As shop owners we were part of RepairPal’s Certified network and you can learn more at RepairPal.com/shops.Show NotesFirst: who is your audience? What are they looking for?Listen! Make notes of their questionsRead - They Ask You AnswerWhere to find content:In your shop! Haha Personalize content based on what’s going on in the shopYour niche, club, or groupQuestions asked in local community groupsYour community! Show off your roots - the things going on in the community (Chamber, BNI, local government, tourism, clubs, education, etc)Hiring + PromotingCustomer reviewsThe obvious:Name, address, phone, scheduling link, and websiteBlog content Promoting other social media platforms you are onWhat you’re all about…who you are…. Company culture stuffTrainings you attend or host and completions/certificationsWhat’s going on? Promotions, events, contests, birthdays, celebrations, sponsoring anything?Spotlights: new products, equipment, team membersThe not-so-obvious:Videos - give yourself and entire month of marketing from one video! Creating a ‘content machine’ for yourself.BlogsCanva tips and templatesPractical Tips:Use your brandUse Canva for quick/easy/effectiveMake a plan/scheduleWebsite trafficTips on Tuesdays/Tech-TalkShop culture Promote services, sales/offers, appointment booking linkFun on FridayHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected]

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