Business owners don't generally think about client retention when times are good and they can lose a customer or two. But when the going gets tough, businesses that aren't built on a solid foundation of client relationships are the first to topple down like a house of cards. The Newsletter Pro founder and CEO Shaun Buck couldn't be more emphatic about this in his book, Stop Losing Customers! Joining Curtis Lewsey in this episode, Shaun explains the critical importance of retention to achieving success in the increasingly relationship-based economy. He also shares some practical tips on how you can use and reuse content to drive more leads into your funnel. Join in and relearn some of the most basic, but often overlooked aspects of marketing, which may not be the sexiest, but certainly the most foundational.

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