Welcome to Recovery Reach by Recovery.com! In this episode, Derek Hyman, founder and CEO of Scalable Growth, shares his expertise on why high-intent traffic is crucial for addiction and mental health treatment centers. He discusses the differences between high and low-intent traffic and provides strategies for attracting leads that convert. Derek also dives into the importance of creating content that balances the needs of both users and search engines, and explores how to leverage Google’s algorithm to maximize your digital impact. Discover best practices for optimizing SEO and conversion rate, plus tips on using call tracking, content strategy, and more.Explore mental health and addiction treatment options: https://recovery.comLearn more about Scalable Growth: https://scalablegrowth.co/00:00 Introduction to Recovery Reach00:28 Meet Derek Hyman: Founder and CEO of Scalable Growth02:42 Understanding Search Intent04:32 The Importance of High Intent Traffic06:45 Challenges with Low Intent Traffic20:59 Strategies for High Intent Keywords25:38 Reverse Engineering for Effective Lead Generation26:05 Content Strategy for Google and Humans27:24 Understanding User Personas and Content Needs28:04 Importance of Ratings, Reviews, and Google Business Profile29:51 SEO and CRO: A Cohesive Strategy30:18 Optimizing Content for Mobile and User Engagement30:56 Effective Use of CTAs and Content Presentation39:32 Tracking Metrics and Measuring Success42:49 Impact of High-Intent Keywords on Map Pack Rankings44:54 Future of SEO in the Age of AI46:59 Conclusion and Contact Information

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