Welcome to Recovery Reach by Recovery.com! In today's episode, Eric Sachs, CEO of Sachs Marketing Group, dives deep into the world of SEO, EEAT (Experience, Expertise, Authority, Trustworthiness), and how these play crucial roles in the digital marketing strategy of addiction treatment centers. Learn from Eric's journey of 14.5 years in the industry, his personal recovery story, and the practical steps his agency takes to help treatment centers avoid bankruptcy and thrive online. From backlink strategies to ensuring HIPAA compliance and leveraging digital PR, discover actionable insights to enhance your treatment center's online presence and effectiveness.Explore addiction and mental health treatment options: https://recovery.comConnect with Sachs Marketing Group: https://sachsmarketinggroup.com/00:00 Introduction to Recovery Reach00:48 Meet Eric Sachs: CEO of Sachs Marketing Group01:38 Eric's Journey to Recovery and Business04:51 The Importance of Digital Marketing in Treatment Centers05:39 Understanding Google's YMYL and EEAT06:58 Building Topical Authority and Trust13:52 EEAT: Experience, Expertise, Authority, and Trustworthiness22:58 Practical Examples of EEAT Implementation25:12 Licensing and Certifications in Treatment Centers26:20 Importance of Navigable Content27:07 Linking Awards and Certifications28:02 Placement of Certifications on Websites28:53 Fact-Checking and Approval in Content30:02 Building Authority Through Team Pages31:10 Digital PR and SEO Benefits31:50 Understanding Link Juice36:02 Challenges for Small Treatment Centers38:43 Case Study: Strive Forward Recovery42:21 The Future of SEO in the Age of AI44:58 Conclusion and Contact Information

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