Today's guest we have Gaz, the cofounder of Holy Moly Dips, The all-natural, guacamole dips, which are absolutely delicious by the way and the best on the market. Sadly Tom couldn't make it due to a last-minute work commitment but Gaz stepped in for both of them and did not disappoint. Gaz's value in this chat is incredible and is a must listen to for anyone setting up or at the start of the journey. We cover so much from their founding story, failing fast and cheaply, the fundamentals you need to focus on in a business to scale, building core values into your business that you do not deviate from and so much more.I was cheeky and kept Gaz longer than I said I would, but the value he provided was too good to miss out on. So please sit back and enjoy my conversation with Gaz from HolyMoly.IN THIS CHAT:1:30: Co-founder relationships and creating a successful dynamic4:40: Previous ventures and brainstorming ideas6:20: Holy Moly beginnings 8:50: Asking the silly questions and framing things differently 10:30: How to create a brand in an existing category11:20: Fail fast, fail cheaply16:30: Who is your target customer20:10: Getting for manufacturer on board25:20: Testing your product idea of retail buyers first27:50: Side hustling with your corporate job30:30: Business fundamentals you need to focus on35:30: The Holy Moly Commandments39:00: Making a buzz around your product44:30: Effects of Covid47:30: Holy Moly, what's coming next.Support the show

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