Ever dreamt of leaving your routine job and setting off on an adventurous journey of passion? Imagine swapping your job for a distillery, and this episode brings you the real-life story of someone who did just that! Meet Martin Murray, co-founder of Dunnet Bay Distillers, who took the audacious leap from the oil and gas industry to distilling, creating jobs for himself and his wife, Claire. From developing the award-winning Rock Rose Gin to the Holy Grass Vodka, hear all about their tale of triumphs, challenges, and the central role of local wisdom and sustainability in their distilling voyage.Are you pondering the risks and rewards of starting your own distillery? We discuss the personal journey of building a distillery from scratch, the pressures and fears he and Claire faced, and the lessons they continue to learn. Also, get a peek into the fascinating story of Rock Rose Gin and their unique strategies for creating a high demand for their product. From using social media effectively to leveraging word-of-mouth marketing, their incredible journey is a testament to the power of modern-day marketing techniques.The captivating stories don't end here. Get ready to hear about the stunning transformation of an old mill into a whiskey distillery, the creation of Rock Rose's signature gin and Holy Grass vodka, and the innovative methods they employed. We conclude the episode with a potent discussion on the importance of sustainability in the distilling industry and Martin shares their innovative, eco-friendly approach. So, tune in and share our passion for the mesmerising world of distilling!Support the show

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