SummaryIn this conversation, Micah Nicholes discusses the importance of building trust and confidence in sales. He emphasizes the need for sales professionals to help potential clients gain clarity and navigate their uncertainties, ultimately leading to higher success rates in closing deals. Micah also highlights the role of coaching in fostering relationships that are based on trust and understanding.TakeawaysEmpathy and trust close more deals than price alone.Equity from real estate can be leveraged to buy businesses or fund bigger ventures.Consistency in marketing and strong follow-up are key to probate/inheritance deal success.Modernizing with tech, automation, and AI creates a competitive edge in lead generation.Reading and applying business/sales books (e.g., Rich Dad Poor Dad, Good to Great, Persuasion) accelerates growth.Coaching is essential for building relationships.Get people to know, like, and trust you.Confidence is key in sales interactions.Clarity helps in convincing hesitant clients.Understanding client needs leads to better outcomes.Building relationships is a long-term strategy.Mentions:📚 BooksRich Dad Poor Dad – Robert KiyosakiCashflow Quadrant – Robert KiyosakiReal Estate Riches – Dolph De Roos (part of Rich Dad series)The Go-Giver – Bob Burg & John David MannThe Millionaire Real Estate Investor – Gary KellerThe 10X Rule – Grant CardonePersuasion – (sales/marketing psychology book)Secrets of Closing the Sale – Zig ZiglarGood to Great – Jim CollinsBE 2.0: Beyond Entrepreneurship 2.0 – Jim Collins & Bill Lazier🎙 People & EventsSharon Lechter – co-author/publisher of Rich Dad Poor Dad, mentioned mastermind dinnerDolph De Roos – author, Rich Dad speaker at Deal Champ Summit 2025Deal Champ Summit 2025 – Dean Rogers, Jason Prichard and Stratton Brown.🌐 Websites & ServicesRealPropPro.com – (host’s platform)USLeadList.com – Micah’s company (probate & pre-probate lead provider)Yellow Letter – direct mail service tied into Micah’s business💼 Business / Investing ReferencesProbate & Pre-Probate Leads – core of US Lead List’s businessInheritance List – specialized data productSBA Loans – Small Business Administration funding for acquisitionsChapters00:00 Introduction to Real Estate Investing and Podcast Goals03:07 Micah Nichols: Early Life and Journey to Real Estate05:46 Transitioning from Jobs to Real Estate Investments09:01 The Influence of Robert Kiyosaki and Real Estate Mindset11:36 Comparing Real Estate and Business Purchases14:17 Navigating the Business Acquisition Process17:07 Leveraging Real Estate Equity for Business Ventures19:49 Innovations at US Lead List and Modernizing Marketing22:26 Understanding Probate and Pre-Probate Leads25:13 Expanding Services and Data Offerings at US Lead List31:43 The Shift to Subscription Models32:31 Harnessing AI for Business Efficiency35:00 AI in Client Interactions36:26 Empathy in Cold Calling40:35 Strategies for Standing Out in Marketing48:27 Effective Direct Mail Strategies50:10 The Importance of Follow-Up in Sales54:58 Recommended Reads for Business Growth59:08 Outro

Ver todos los episodios