"You would stand out by actually, talking on a personal level with everyone who works at the hospital." -Dr. Jo CresswellDr. Jo is a business coach and sales strategist with more than 20 years’ experience in senior leadership and selling within both higher education and as an entrepreneur. As Director at a UK University, Jo was instrumental in using influence and both sales and non-sales selling to help create more than £2.5 million per year in additional research revenue. Now Jo works with successful coaches and consultants to help them make more money while working less – by unlocking the untapped value in their business, and in helping them to create offers that their clients want to buy.Connect with her here:LinkedIN Email: [email protected]:00:00 Left career, started business, generated significant income.03:18 Realizing successful sales through non-traditional selling.07:14 Communicating researchers' work for competitive funding.12:05 Leadership improved research, boosting income significantly over the years.14:19 Understand important problems and align solutions properly.17:00 Engaging genuinely reduces the need for hard selling.21:36 Started business after LinkedIn interactions.23:40 Overcame trauma, discovered skills, started business.27:11 Found sales coaching aligned with principles.31:57 Translating research to practical, profitable, educational applications.34:59 Co-create offers, inviting people to buy.36:38 Scalability requires consistent, adaptable, customer-focused programs.40:27 Focus: consultancy growth, program creation, valuable partnerships.42:40 Connect with Dr. Joe; comment and share.

Ver todos los episodios