In this conversation, Hank Holiday interviews Christopher Carfi, COO of Unlock Labs and advocate for on-chain business systems. They discuss empowering creators and giving them more control over their work through Unlock Protocol, a decentralized membership and subscription protocol on the blockchain. This protocol allows creators to own and control their content and subscriptions, preventing deplatforming and enabling connections with fans across various platforms. They also explore the future of marketing in the rapidly changing digital landscape and the role of decentralized autonomous organizations (DAOs) in governance. Carfi highlights the importance of recency in community incentives and explains how governance and voting systems should incorporate recent activity. The conversation also covers communication in membership communities and tools such as Unlock Labs' DAPs and platforms like Warpcast.
They discuss the future of organizational design, focusing on smaller, more agile communities, and highlight Cabin.cc as a unique community model that fosters both physical and virtual spaces for collaboration. The challenges and public perception of crypto are addressed, with examples of successful use cases for Unlock's membership model that improve user experience and highlight the benefits of blockchain technology in community and subscription management.
This conversation was part of Quorum1’s Future of Work Series, which explores the future of business, employment, emerging tech, org design, capitalism, and governance.
More about Chris:https://christophercarfi.comhttps://www.linkedin.com/in/ccarfi/https://twitter.com/ccarfiUnlock Protocol - https://unlock-protocol.com/
Chapters:00:00 Introduction and Purpose of the Future of Work Talks Series00:50 Introducing Christopher Carfi and the Unlock Protocol02:33 Discussing the Importance of Creator-Owned Content07:05 Exploring the Future of Tech Marketing18:20 Understanding the Governance Structure of Unlock Labs20:57 Case Study: Unlock DAO and Creator Participation25:20 Advice for Implementing Effective Governance Structures27:06 Community Incentives and MVP Programs27:58 Bringing Recency Effect into Governance29:31 Unlock Labs: Tools for Communication31:18 Decentralized Social Platform: Warpcast34:18 The Future of Organizational Design36:02 Cabin.cc: Living Near Friends39:47 Starting a DAO: Clear Goals43:37 Addressing the Public Perception of Crypto Scams
Takeaways:

Unlock Labs has developed Unlock Protocol, a decentralized protocol for memberships and subscriptions, giving creators ownership and control over their content.
The protocol enables creators to connect with their fans across platforms and prevents deplatforming, ensuring continued audience engagement.
The future of marketing requires adaptability and a deep understanding of business objectives in a rapidly evolving digital landscape.
DAOs are vital in governance, allowing creators to propose and vote on protocol changes, with recency being a key factor in community participation.
Governance models must focus on doers and integrate recent activity to align with organizational goals.
Communication in membership communities is facilitated by tools like Unlock Labs' DAPs, Warpcast, and traditional methods like email.
The future of organizational design is shifting towards smaller, faster, and weirder communities that foster collaboration and fluidity.
Cabin.cc offers a new community model focused on creating physical and virtual spaces for like-minded individuals to connect.
Unlock’s membership model demonstrates the benefits of blockchain in managing subscriptions and communities.
The perception of crypto challenges can be improved through successful use cases like Unlock’s membership model, which offers better user experiences.

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