Ulta Beauty Uses AI to Bridge Social Discovery and In-Store Experiences

19/11/2025 19 min
Ulta Beauty Uses AI to Bridge Social Discovery and In-Store Experiences

Listen "Ulta Beauty Uses AI to Bridge Social Discovery and In-Store Experiences"

Episode Synopsis

Ulta Beauty is building a commerce ecosystem where AI, social discovery and stores work together to meet fast moving consumer expectations. In a conversation with PYMNTS CEO Karen Webster for the PYMNTS series The SKU, Ulta SVP Josh Friedman explains how the retailer tries to make sure every guest gets what she wants.

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