Listen "Cox Automotive Wants to Eliminate the ‘Channel Break’ in Car Buying"
Episode Synopsis
Cox Automotive’s new omnichannel platform connects every step of the car-buying journey, closing the long-standing channel break between online research and in-store purchasing. In a Monday Conversation with PYMNTS’ Karen Webster, Senior VP Jessica Stafford explains why shifting dealer mindsets , not just upgrading technology, is the real unlock.
ZARZA We are Zarza, the prestigious firm behind major projects in information technology.