In this insightful episode of Pulse by Intuji, Julian Wallis speaks with Maarten Dalmijn, author of Driving Value with Sprint Goals. Maarten is a renowned consultant, speaker, and trainer specialising in Agile, Scrum, and Product Management. Together, they discuss the importance of sprint goals, how to beat the feature factory, and how businesses can drive value in an Agile environment.Whether you're a product manager, Scrum master, or a business leader interested in modernising your team’s approach to digital transformation, this episode provides practical advice on aligning teams with project goals, stakeholder management, and handling the complexities of digital projects.Topics Covered:00:00 - Introduction04:05 - Maarten's Career and Background05:28 - The Importance of Sprint Goals07:22 - Aligning Sprint Goals with Project Objectives09:39 - Communication and Stakeholder Engagement12:16 - Building Trust in Agile Projects18:00 - Handling Complex Projects and Managing Expectations24:00 - Agile for Large vs. Small Projects30:15 - Dealing with Scope Changes in Agile Projects36:10 - The Role of Voice of the Customer in Agile42:18 - Fixed Price vs. Agile Contracts50:00 - Agile Dogma: When Agile Doesn’t Work56:35 - Final Thoughts on Agile and Business SuccessKey Takeaways from this Episode:How to align sprint goals with broader project objectives for real resultsThe importance of adapting processes to meet customer expectationsWhy trust and transparency are critical in Agile projectsHow to build empowered teams that can navigate complexity and deliver consistent valueThis episode is a must-listen for product managers, Agile practitioners, and anyone looking to drive value through digital transformation!Learn More About Intuji:Visit our Learning Centre at (https://intuji.com/learning-centre/) for more resources on digital transformation, AI, and business innovation.Connect with Us:Pulse LinkedIn: (https://www.linkedin.com/company/pulse-by-intuji/)Intuji LinkedIn: (https://www.linkedin.com/company/intuji/)Intuji Website: (https://intuji.com/)Don’t forget to like, subscribe, and share this episode if you found it insightful!

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