A Behind-the-Scenes Look at Celebrity Placements - Priscila Martinez, Founder and CEO of The Brand Agency

PR's Top Pros Talk
13/08/2024 14 min

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Episode Synopsis

Priscila Martinez, Founder and CEO of The Brand Agency, shares her strategies for scoring celebrity placements for luxury fashion clients. These include networking with industry leaders and outreach tactics. She explains what happens when a PR professional finds out a celebrity is wearing a client's clothing or accessories. Priscila also shares her effective approach to building relationships with journalists on the red carpet.

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