Join thousands of marketers and business owners who trust Promo Punks™ for custom merch that elevates. Get your FREE custom quote in 30 minutes; discover branded products that don’t just promote, but transform your events, engage your team, and level up your brand experience: https://promopunks.com.au/collections/all-10-000-productsIn this episode of Promotions Playbook, hosts Will and Pascal delve into their experiences working with both prepared and unprepared clients in the realm of custom merchandise. They emphasize the importance of foresight and planning in creating effective branding strategies. Using examples from established companies like Ralph Lauren and Apple, they highlight how knowing your brand and audience can significantly impact the success of promotional product projects. The hosts also discuss the costly mistakes smaller brands often make due to a lack of preparation and the necessity of developing clear brand guidelines.Follow Promo Punks:https://www.facebook.com/promopunkshttps://www.instagram.com/promopunks/https://www.tiktok.com/@promopunkshttps://www.linkedin.com/company/promo-punks-co/https://medium.com/@UC7LgXddjlT_hb3XbLgCok2Q Timestamps: 00:00:00 - Introduction00:01:00 - Working with Prepared vs. Unprepared Clients00:01:34 - Established Companies and Their Brand Guidelines00:02:54 - Usability and Functionality in Merchandise00:03:24 - Common Mistakes by Less Established Companies00:05:05 - Importance of Knowing Your Target Audience00:06:40 - Trial and Error in Merchandise Strategy00:07:21 - Quality Over Quantity in Promotional Products00:08:08 - Recognizing Prepared Clients00:09:29 - Importance of Brand Guidelines00:10:34 - Contextual Placement of Logos00:12:01 - Role of Pantone Colors in Branding00:14:14 - Difference Between Branding and Logo

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