In this episode of Professional Perspectives, we sit down with Mr. Ari Grief, Director of Marketing & Advertising for the Detroit Tigers and Detroit Red Wings, to dive into the world of sports marketing. Mr. Grief shares his journey from getting started in the industry to leading marketing efforts for two of the biggest sports franchises in Detroit. We explore his approach to creating campaigns that truly resonate with fans, the importance of storytelling, and how he builds authentic connections between teams and their audiences. Mr. Grief also breaks down the mindset, habits, and strategies that have helped him succeed in a competitive field, offering insights that listeners can apply to marketing, business, or their own careers. Whether you’re in sports, marketing, or just looking for actionable advice and inspiration, this episode is packed with energy, practical takeaways, and behind-the-scenes stories you won’t want to miss.

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