In this episode of Professional Perspectives, we sit down with Tone Stakes, Head of Basketball Licensing at Panini America, to go behind the scenes of how Panini became basketball’s biggest brand. As high school students passionate about learning from industry leaders, this conversation was both inspiring and eye-opening, and we know it will motivate other students interested in sports, business, and entrepreneurship. Tone shares his journey in the sports and licensing industry, offering an inside look at what it takes to build a globally recognized brand. We dive into the strategies Panini uses to connect with fans, the role of creativity and innovation in driving success, and the importance of teamwork and relationship building in a competitive industry. Beyond the business lessons, Tone shares personal stories and insights that are relatable and actionable for students and aspiring professionals. He shows how passion, dedication, and thoughtful strategy can turn opportunities into impact and how young people can start building the skills and mindset to succeed in sports, business, or any field they are passionate about. This episode is full of energy, actionable insights, and inspiration. It is a must-listen for anyone curious about the business of sports, brand building, or pursuing their dreams as a high school or college student.

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