In a rapidly aging world, where the growth of older adults is reshaping societies and economies, innovation isn't just welcome—it's essential. The National Institute on Aging (NIA) Startup Challenge and Accelerator, now in its 2025 edition, is fueling this transformation. From 300 applicants nationwide, 21 standout companies were selected for their groundbreaking work in devices, digital health, and activity-promoting tools. Hosted by the NIA's Small Business Innovation Research (SBIR) program, the accelerator provides funding, mentorship, and networking to bridge the gap between cutting-edge ideas and real-world impact. Learn more about the program here.On a recent episode of the Positive Aging Community podcast, host Steve Gurney sat down with four of these trailblazers: Kareem Elfoulie of Senior Shield Technologies, Marie Brodsky of WISE Connect, Neal Shah of CareYaya, and Stefano Selorio of Carevocacy. What emerged was a tapestry of personal stories, disruptive solutions, and shared optimism about dismantling the stigmas and barriers of aging. These entrepreneurs, many drawing from their own family caregiving experiences, are reimagining dignity, connection, and affordability for older adults.https://www.retirementlivingsourcebook.com/videos/innovators-from-the-2025-national-institute-on-aging-nia-startup-challenge

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