ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Dominate a Niche or Build a Better Mousetrap"
Episode Synopsis
Jim and Devin discuss the two types of companies that we see in the middle market. You can either dominate a niche market (such as software targeted at specific verticals) or you can build a better mousetrap and try to capture the entire market.
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